Stop guessing. Start tracking with confidence.
Create governance-compliant UTM tracking links in seconds with AI. No more spreadsheets, naming conflicts, or broken analytics.
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Everything you need for UTM excellence
From AI-powered creation to team governance, UTM Copilot handles the entire lifecycle of your tracking links.
Conversational UTM Creation
Describe your campaign in plain language. The AI agent creates, validates, updates, and searches UTMs through 13 purpose-built tools — no spreadsheets, no guessing.
Governed AI Pipeline
Every request runs a multi-step pipeline — plan, validate, fix, save, explain — so results always follow your rules and you always see why.
Governance & Conventions
Allowed values, alias mappings (fb → facebook), regex patterns, and required fields — enforced at creation, not cleaned up after.
Approval Workflow
Team members request new taxonomy values, AI pre-screens them for duplicates, and admins approve — governance without bottlenecks.
AI Spreadsheet Migration
Upload a messy CSV and AI maps your columns, cleans values, and proposes conventions — then a durable bulk import brings it all in with full audit trails.
Short Links & QR Codes
Turn any UTM into a short link or QR code with click tracking — referrer, device, and country — plus branded domain support.
REST API & Webhooks
Automate anything with a public REST API secured by API keys, plus signed webhooks for utm.created, updated, and deleted events.
Analytics & Cost Tracking
Monitor governance compliance rates, UTM usage, and AI spend across your organization from one dashboard.
Team Collaboration
Multi-tenant organizations, role-based access control, and a shared UTM library keep your entire team aligned.
From idea to tracking link in seconds
Our multi-agent AI pipeline handles the complexity so you don't have to.
Describe Your Campaign
Tell the AI what you need: "Create a UTM for our spring sale email campaign on Mailchimp, linking to our promo page."
AI Plans & Validates
Our pipeline drafts UTM parameters, checks them against your governance rules, and fixes any issues — all in seconds.
Review & Activate
Review the generated UTM with a full explanation of what was created and why. Approve it to make it active.
Track & Manage
Every UTM lives in your searchable library with version history, tags, short links, QR codes, and team visibility.
Loved by marketing teams
See what teams are saying about UTM Copilot.
“UTM Copilot cut our UTM creation time by 80%. No more spreadsheet chaos.”
Sarah Chen
Head of Digital Marketing
“The governance rules alone saved us from months of bad data. Every UTM follows our conventions now.”
Marcus Rivera
Marketing Ops Lead
“We went from inconsistent tracking to full compliance in a week. The AI pipeline is magic.”
Priya Sharma
Growth Marketing Manager
Simple, transparent pricing
Start free, upgrade when you need team features and governance.
Free
For individuals getting started with UTM management.
- 50 UTMs per month
- 1 user
- Basic AI generation
- UTM library
- Community support
Pro
For marketing teams that need governance and collaboration.
- Unlimited UTMs
- Up to 10 team members
- Full AI pipeline + conventions
- Analytics dashboard
- CSV bulk import & export
- QR code generation
- Priority email support
Frequently asked questions
UTM Copilot is an AI-powered platform that helps marketing teams create, validate, and manage UTM tracking codes. Instead of manually building UTM URLs in spreadsheets, you describe your campaign in natural language and our AI generates properly formatted, governance-compliant UTM links.
Our multi-agent pipeline uses advanced language models to understand your campaign description, generate UTM parameters, validate them against your organization's naming conventions, fix any issues, and save them to your library — all in seconds.
You can define allowed values for each UTM parameter, alias mappings (like fb → facebook), regex patterns for naming formats, and required fields. Every UTM is validated against these rules at creation. Team members can also request new taxonomy values — AI pre-screens them for duplicates and admins approve.
Yes. Upload a CSV file — even a messy one — and our AI will map columns, clean up values, and propose governance conventions based on what it finds. Imports run as durable bulk jobs with full audit trails.
Yes. UTM Copilot includes a public REST API secured by API keys, plus signed webhooks for utm.created, utm.updated, and utm.deleted events, so you can integrate UTM data with your own systems.
Yes. Any UTM can be turned into a short link with click tracking (referrer, device, and country) and a downloadable QR code, with support for branded short-link domains.
We offer a free tier for individuals (50 UTMs/month), a Pro plan for teams ($49/month with unlimited UTMs), and custom Enterprise pricing for large organizations. All plans include AI-powered generation and validation.
Yes. We use industry-standard encryption, host on SOC 2-compliant cloud infrastructure, and enforce full data isolation between organizations. Your UTM data and conversations are never used to train AI models.
Yes — our Free plan is available indefinitely with no credit card required. When you need team features and governance, upgrade to Pro anytime; you can cancel whenever you like, effective at the end of your billing period.